Innovative Seat Belt Safety for Pregnant Women: Value vs. Cost

Innovative Seat Belt Safety for Pregnant Women: Value vs. Cost

The biggest challenge we face in addressing the issue of seat belt safety for pregnant women is a general lack of awareness about the risks posed to an expecting mom from the current seat belt configuration.

This is an extension to the blog we wrote last week called The Seat Belt is Good Enough, or Is It? Taylor would say no, the seat belt is not good enough protection as it is!

seat belt pregnancy loss baby bailey

We’ve shared the story before of Taylor and Ryan who lost their baby at 8 months pregnant after a minor to moderate car accident. Their baby, Bailey, suffered a fatal brain injury. The only indication of injury on Taylor, who was the passenger in the car, was a bruise on her abdomen from the seat belt.

As parents who have gone through 3 miscarriages ourselves we have experienced the devastation of losing an unborn child and feel for Taylor and Ryan and every family who’s world is rocked by a miscarriage.

The inventor of the Tummy Shield is experiencing the life-long expenses of caring for his daughter, now 19, who was born with a severe brain injury experienced in the womb when he had to suddenly slam on the brakes to avoid a crash. This event left his pregnant wife with a bruise from the seat belt but no other injury.

As Co-founders at Safe Ride 4 Kids, Amie and I have collectively been in the child passenger safety world for well over 25 years. We take this very seriously. Initially, we intuitively understood the need and saw how well the Tummy Shield fills the need for increased seat belt safety for pregnant women. Our subsequent research into the topic only solidified our initial understanding and we began our mission of educating parents-to-be and sharing the one product that can truly decrease the risk by redirecting the crash forces.

For us this is a bigger mission than just creating a successful business. We’re on a mission to save lives. And in the end, the more successful our business is, the more babies we can help protect and the bigger impact we can have.

I get the Value but Why the Cost?

The Tummy Shield may look like “just a cushion” but it’s much more than that as you can see in the picture below of the layers in the Tummy Shield. It is a highly engineered piece of safety equipment that has been through rounds of rigorous crash testing both in Australia where is was invented and in the U.S. for safety. And while there are other seat belt adjusters for pregnant women on the market for much less, those seem to be for added comfort, whereas Tummy Shield offers added comfort and crash-tested safety using strength-tested materials.

seat belt safety for pregnant women

Even after hearing all the statistics and the seriousness of driving while pregnant and how the Tummy Shield can increase seat belt safety for pregnant women, one of the more common objections we have to address about the Tummy Shield is that “it’s too expensive” some compare it to other products on the market, when there really is no comparison (but we’ll go into that in another post).

Let’s look at what has gone and goes into getting the Tummy Shield into your hands for it to be your Baby’s First Car Seat™:

  • No expense was spared in:
    • research
    • design
    • testing – crash testing and strength testing
    • manufacturing (the priciest part considering the heavy piece of metal to make sure it works as intend and doesn’t break in a crash)
  • plus there’s
    • shipping (here to the US and to customers)
    • warehousing
    • overhead

We at Safe Ride 4 Kids acknowledge that the Tummy Shield is an investment, and we feel this investment is as important as the investment in your child’s future car seats.  And what is the alternative? Risk of losing your baby or risk of life-long expenses caring for a child with a severe brain injury?

When Safe Ride 4 Kids interviewed Taylor about her experience, she told us that $149 is a pittance when compared to the emotional loss of her baby, not to mention the tens or hundreds of thousands of dollars spent trying to keep their daughter alive for those few hours they were able.

Yes, we are using Taylor’s story to pull on your heartstrings because we have seen time and time again where parents-to-be fail to recognize or admit the risk that they are putting themselves and their unborn babies in every time they get in a car. They justify not investing in the protection offered by this innovation by saying, “I only have a few more days, weeks, months” or “It will never happen to me” or “I can’t afford it” or even “Shame on you for charging so much.”

It only takes 1/10th of one second for your life to take a drastic turn for the worse. Is it worth it? Every time we hear someone say “it’s too expensive,” the first question that pops in mind is “compared to what?” Compared to a couple months of cell phone bills or cable TV and internet? Compared to a few months of Starbucks, a couple massages or other “treats” that one many indulge in?  Or maybe it’s compared to the hospital bills and/or emotional trauma from knowing that they could have done something to protect their baby and didn’t?

I spent 18 years pulling people out of car crashes as a firefighter/paramedic and I would rather have a mother thank me after getting into a crash for doing whatever I could to convince her to invest in the Tummy Shield versus hearing the regret in her voice, silently blaming me for not doing enough. I know and understand how important it is.

So will you be an “early adopter” and a “social influencer”?

We want to know, is the VALUE of increased seat belt safety for pregnant women worth the COST? And how much are you willing to spend on a car seat once your baby is born? Share your comments below.

Get more facts before deciding it’s “too expensive” and
download our guide to driving during pregnancy.

By Greg Durocher, CEO at Safe Ride 4 Kids and certified CPS Technician Instructor since 2002 and Amie Durocher, Creative Director at Safe Ride 4 Kids and certified CPS Tech since 2004

Copyright 2016 Safe Ride 4 Kids. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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