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Our Mission

Our mission is to save lives and reduce emotional suffering by preventing
children from being injured or killed in car crashes from conception forward.

Driving is the most dangerous activity we do every day, but your family has places to be and things to do. Safe Ride 4 Kids helps you arrive safely by equipping you with innovative products and unbiased information from our team of certified safety experts.

We’re Here to Help You Protect What Matters Most… Your Family!


If you want to help us in our mission, we are looking for investors for Safe Ride 4 Kids.

Our Team

We are Child Passenger Safety Technicians (aka car seat experts). We are parents.
And we care about helping other parents, like you, keep their children safe in easy and convenient ways.

greg car seat expert


Chief Executive Officer & CPST-I since 2001

Greg is the founder and CEO of Safe Ride 4 Kids. He spent more than 15 years as a firefighter and paramedic. He witnessed first-hand dozens of tragic car crashes while on the job. He was convinced… “Kids are the innocent victims of car crashes. And I want to do everything I can to help parents give their children the best chance at the best possible outcome.”

amie car seat expert


Creative Director & CPST since 2004

Amie enjoys sharing with parents better ways to protect kids while riding in a car. She spent years teaching car seats at a local hospital and volunteering time in various child passenger safety organizations, and says… “As a mom myself, I love knowing I am helping other families avoid unnecessary tragedy due to improperly installed child safety seats.”

Our Expertise

Safe Ride 4 Kids was founded by Greg Durocher — a former fireman of 18 years, paramedic of 10 years and Child Passenger Safety Technician Instructor since 2001 — along with his wife, Amie — a Child Passenger Safety Technician since 2004. Together we have more than 30 years of car seat safety experience. We strive to stay up to date and provide accurate information based on our current knowledge, training and experience.

We teach car seat safety with best practice and reality in mind. We want parents to know what’s considered safest. And we recognize not every family can follow best practice, but rather have to do the best they can with their particular circumstances (car, number of children, health factors, etc.). We are parents (to 3 super awesome kids) and we understand raising kids and keeping them safe is a tough, 24/7 job. Forget the lectures and mom-judge. We’re here to help you where you are.

Our Story

As seasoned car seat experts, we launched Safe Ride 4 Kids in 2012 to share innovative but relatively undiscovered products that solved some challenges many parents face because they were challenges we faced.

You see, we’ve been where you are — looking for solutions to various challenges of keeping our babies safe while driving and, in the case of moms-to-be, keeping yourself safe and comfortable too. By focusing on car safety for the pregnancy stage, we bring awareness to an otherwise unaddressed stage of child passenger safety. While the Tummy Shield was not available during any of our pregnancies, had it been Amie would have jumped at the chance to sit in the car more comfortably and safely.

As for the RideSafer, we were looking at buying a new car during our third pregnancy because our car with bucket seats in the back wouldn’t fit three child restraints across, when a CPST Instructor friend reminded us of the RideSafer® Travel Vest. It was a much less expensive solution — though we did eventually buy a new bigger car with four-wheel drive for the snows of Colorado. We found the RideSafer to be the perfect solution to traveling with kids and sending the kids in friends’ cars without having to move car seats around. Several months later seeing that so few fellow parents had ever heard of the RideSafer, we began our quest to spread the word and created Safe Ride 4 Kids.

Safe Ride 4 Kids became the #1 reseller/distributor (not the manufacturer) and your primary education source of the Tummy Shield and RideSafer Travel Vest. We also offer driving during pregnancy and car seat safety information and tips. Go here for a longer, more the more detailed story of Safe Ride 4 Kids.

Our Product Solutions

We aim to choose innovative products that are unique, fill a need in a new way and surpasses safety standards. We currently offer you two featured solutions for two age ranges: conception to birth and 3 to seat-belt ready.

From conception to birth we protect mom and developing baby with the crash tested Tummy Shield which redirects the lap portion of the seat belt to the upper thigh/lower pelvis. This effectively minimizes the risk that the seat belt will intrude into your pregnant tummy during a crash or sudden braking incident and it makes driving/riding in a vehicle much more comfortable for the pregnant mother.

Our solution for kids 3 and older is a convenient and legal alternative to the booster seat and the car seat. It’s great for parents who travel, need to fit 3 across, carpool, have children with special needs and several other situations. The Ride Safer Travel vest properly positions the vehicle’s seat belt on the child, lowers their center of gravity and, in the event of a crash, spreads the crash force across the vest instead of just the width of the seat belt like in a booster.

Ready to Find Your Solution? Shop Now!


We Care about kids and keeping them safe

We Care about providing outstanding customer service,

including? the little things that make a big difference…

Like happy attitudes and easy returns

We Care about sharing & simplifying leading edge education

We Care about delivering innovative products and services

We Care about contributing to our communities

We Care about growing individually and collectively

We Care about YOU and YOUR CHILDREN!

Don’t take our word for it, read our company reviews.

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4+ Stages of car seats

Get a basic understanding of the 4(+) Stages of Child Restraints your child will go through over the years with this cheat sheet.

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10 mistakes report

Do you know for sure if your kids are riding in the car safe?

After all 3 out of 4 of all car seats are being used incorrectly and 93% of newborns are in their car seats with critical errors. Learn how to fix the most common car seat mistakes with this report.

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safer driving during pregnancy

Find out everything you need to know about the risks involved with driving during pregnancy and how to keep you and your baby as safe as possible in the car.

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