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How Do We Increase Vehicle Safety for Pregnant Moms & Their Babies?
Myth: The seat belt protects a pregnant woman and her unborn child equally as well as any other adult occupant in the car.
“The fact is that it is not possible to position the lap belt in a way that would prevent crushing the fetus in a frontal crash. Clearly lap and shoulder belts alone are not appropriate for use by pregnant women.” (James Hofferberth, former Director of the Office Of Crashworthiness at NHTSA 2013)
170,000 pregnant women experience a car crash every year, resulting in an estimated 3,000 pregnancy loses and an uncounted number of adverse fetal outcomes. (Klinich et al, 1998 and 2008; Pearlman 1997)
During pregnancy a fetus is at a minimum of 5x the risk of fatal crash injuries compared to the 9 months post birth. This study only looked at cases where both mom and fetus died. (Evans, Redelmeier, 2015)
Only 48.7% of prenatal visits include counseling about seat belt use. Only 27% of women who were counseled remember the guidance. (Weiss et al, 2007; Tyroch AH et al, 1999)
Attend OB/midwife conferences
Supply providers with printed materials to properly inform their patients
Consumer facing marketing via website and social media, PPC, etc.
Partner with 501c3 KidsandCars.org for awareness campaign and connection forum for those who miscarry from car crashes
Innovative Product: Exclusive USA distribution of the only highly-engineered, crash tested pregnancy seat belt positioner to safely restrain mom and protect baby.
Increase overall awareness of risks and restraint use.
Pursue federal protocols for testing aftermarket pregnancy seat belt products.
Pursue approval for insurance coverage for Tummy Shield.
All of which drives Tummy Shield sales.
Private and/or institutional lenders/benefactors or investor(s) to raise $1,000,000
Ideal loan terms ($1,000,000)
60 months (or longer)
First 12 month interest only payments
Mutually agreeable interest rate
GUST profile pre-money valuation = 3.5-4 million dollars
3rd party valuation 7 million in 5 years
Note: based on projections under both scenarios SR4K is consistently profitable and able to meet inventory demands of steady growth at 17 months and beyond
Marketing / Education / Outreach to OB/Gyns & Midwifes: $500,000
Tummy Shield inventory: $87,000
Debt Consolidation (optional): $247,000
Operating Capital: $66,000
Our mission is to save lives and reduce emotional suffering by preventing children from being injured or killed in car crashes.